Archive for the ‘Nickel City Chef’ tag
The Still Pool of the Personal Brand
“What’s your Twitter handle? Are you looking for VC money? On Foursquare? HELLOOOO?!?” (image via Wikimedia Commons).
Over a long weekend in September 2007, and right before I sent an overly earnest pitch letter to the editors at Lifehacker, I created this web site so that I might appear impressive, experienced, and engaged in the wider world of tech.
Once I’d made the jump to being actually engaged as a full-time, at-home, independent editor and freelancer, I made updates to the site so as to appear busy and important. Once I was busy, and at least self-important, I wanted to appear responsive, involved, and all kinds of quirky.
These days, I have no time to appear anything at all. Or appear most anywhere, unless it’s tangentially work-related or deductible from taxes. Free food, sure, but otherwise, no dice. Read the rest of this entry »
